Kate Esterly

Hello, I'm

Kate Esterly

SEO AIO Specialist | Website Content Strategist

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About Me

Hi, I'm Kate! I'm a mix (Japanese and American) living in Japan — a native Japanese speaker.

I have over 7 years of translation experience and 5 years of SEO experience, working with clients across the world. Alongside that, I've supported business professionals through interpreting and taken on numerous WordPress website building projects. Currently working with a client specializing in AIO, expanding my expertise in AI SEO and GEO — skills that are becoming increasingly essential in today's digital marketing landscape.

Based in — Okinawa, Japan (Soon relocating to the US)
Focus — Senior SEO Specialist, SEO Manager, AI SEO Specialist, Web Strategist
Available for — Full-time remote or Contract as a freelancer (full-remote from the US if possible)

Portfolio

My work has been featured across various websites, magazines, and song lyrics.

Lenovo
Localization

Lenovo

Japanese localization for Lenovo's e-mail newsletters, product descriptions, and campaign content — writing in a natural, consumer-friendly tone to connect with Japanese audiences.

Canva SEO
SEO · Localization

Canva SEO

Wrote and localized more than 180 webpages in Japanese, contributing to a measurable increase in monthly signups. Drove SEO ranking to no.1 for Generative AI-related articles.

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MAF
Copywriting · Localization

MAF

Copywriting and localization of MAF articles into Japanese — optimizing content through keyword research and competitor analysis. Also collaborated with engineers to localize UX copy for mobile apps, including buttons, microcopy, and interface text.

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Wise
SEO Copywriting

Wise

SEO copywriting for Wise — crafting research-driven Japanese articles to grow brand visibility among Japanese audiences. Optimized using main and relevant keywords in metadata to increase organic visibility and search engine rankings. Worked closely with the SEO manager, with 29 written articles achieving no.1 in search rankings.

Ueda Oil & Fats Mfg. Co., Ltd
Localization

Ueda Oil & Fats Mfg. Co., Ltd

Copywriting and English localization for their global website — helping a century-old Japanese company communicate their story to an international audience.

Song Lyrics Localization
Song Lyrics · 2019–2025

Song Lyrics Localization

Localized over 150 song lyrics for artists and musicians (both EN and JP) — bridging language and culture to bring music to new audiences around the world.

Yui Flower Tokyo
Copywriting

Yui Flower Tokyo

Slogans and copy for their English website — capturing the elegance of Japanese seasonal flowers and the spirit of their wedding floral arrangements.

ETERNAL
Web Design · SEO

Owned Media: ETERNAL (sold)

Created a website for freelancers in Japan — handling design, copywriting, and SEO end-to-end. The website was later bought by an IT company in Tokyo.

OKiLABO
Web Development · SEO · Localization · Consulting

OKiLABO

A website creation service built for Okinawa-based businesses — helping local companies attract global customers and grow their inbound sales through web development, SEO, and localization.

Synergy
Web Development · SEO · Web Design

Synergy

Built a pre-launch website for a personal pilates & bodywork studio — leading client meetings, designing the site, and implementing on-page SEO from the ground up.

Owned Media: Remotec
SEO · Blog Writing

Owned Media: Remotec

Started our own web media called Remotec — creating SEO content and advertising services for Japanese freelancers looking to go global and build a fully remote career.

ERI
Japanese SEO Localization

ERI | Electronic Recycling & IT Asset Disposition (ITAD) Services

Localized ERI's corporate website into Japanese, optimizing content with strategic SEO.

Get in Touch

I'd love to hear from you — whether it's a project, a question, or just a hello.

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